seymour hotel- pomme dor

Seymour Hotels Elevates Guest Experience with Modern WiFi and In-Room Entertainment

Seymour Hotels, a family-owned hospitality group in Jersey, Channel Islands, has been synonymous with exceptional service since its establishment in 1920. With a portfolio that includes the Pomme d'Or Hotel superbly located in the centre of St Helier overlooking Liberation Square and the marina, the family-oriented Merton Hotel featuring its famous Aquadome, the serene Greenhills Country House Hotel, and the Merton Suites offering self-catering accommodations, Seymour Hotels caters to a diverse range of guests. From families and business travellers to couples seeking tranquil getaways, the group is committed to delivering memorable experiences.

However, as guest expectations evolved, Seymour Hotels faced growing challenges with an outdated WiFi infrastructure and limited entertainment options. Recognising the need to modernise their in-room entertainment and WiFi systems, they partnered with Wifirst to implement a cutting-edge solution designed to elevate the guest experience and future-proof their properties.

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// THE CHALLENGES

Outdated WiFi Infrastructure and Limited Entertainment Options

Like many hospitality providers, Seymour Hotels struggled with an aging WiFi network that failed to meet the demands of modern travellers. Key challenges included:

  • Inconsistent Coverage: The existing network could not provide seamless connectivity across all areas of the properties, resulting in dead zones that frustrated guests.
  • Limited Capacity: The system was unable to handle the increasing number of devices that guests brought during their stays, especially during peak occupancy periods.
  • Performance Issues: Slow and unreliable connectivity hindered guests’ ability to browse, stream, or work efficiently, negatively impacting the overall experience.
  • Security Concerns: The old network lacked the robust security measures needed to safeguard guest data in today’s digital landscape.

Additionally, Seymour Hotels sought to enhance their in-room entertainment by enabling guests to stream their own content to TVs and providing a branded welcome page for a more personalised digital experience. The existing system lacked the capacity and technical capabilities to support these advanced features, making an upgrade imperative.

// THE SOLUTION

A Comprehensive Upgrade with the Next Generation WiFi Infrastructure

To address these challenges, Seymour Hotels partnered with Wifirst to deploy a state-of-the-art managed WiFi solution across all properties. Wifirst installed Ruckus WiFi 6 access points throughout the properties, ensuring high-density, fast, and reliable wireless coverage. The system was designed to handle multiple devices per guest, meeting the demands of tech-savvy travellers during peak occupancy. Advanced network management tools were implemented to monitor performance, address issues proactively, and maintain consistent service quality.

Streamlined In-Room Entertainment

Wifirst introduced its Stream & Cast solution, enabling guests to securely stream their own content to in-room TVs using Chromecast technology. This feature provides families and business travellers with the convenience of enjoying their favourite shows, movies, or presentations during their stay. Each TV is equipped with a personalised, branded welcome page featuring clear and easy-to-follow instructions for using the casting service, ensuring a seamless and user-friendly experience that reflects the Seymour Hotels brand.

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Perfect WiFi, everywhere, all the time

An intuitive and secure login process

Effortless integration and cutting-edge services

 

// THE BENEFITS

Transforming Guest Experience and Operational Efficiency

Guests now enjoy seamless, high-speed WiFi connectivity across all areas of the properties, from lobbies and conference rooms to poolside and guest rooms. The ability to stream personal content directly to TVs has been widely praised, creating a home-away-from-home experience for travellers. Families, business travellers, and couples alike benefit from a more personalised and user-friendly in-room entertainment system.

The centralised management of the WiFi network enables faster troubleshooting and reduced downtime, ensuring consistent service quality. The branded TV welcome pages allow the hotels to efficiently promote their services, special offers, and nearby attractions, creating additional revenue streams.

Future-proofing, security and competitive advantages

The adoption of Wi-Fi 6 technology ensures that Seymour Hotels is prepared for future increases in device usage and bandwidth demands. The scalable network design can accommodate additional upgrades, keeping the properties aligned with emerging hospitality trends.

Enhanced security protocols protect guest data, building trust and ensuring compliance with data privacy regulations.With the upgraded digital infrastructure, Seymour Hotels positions itself as a modern, tech-forward hospitality provider, standing out in a competitive market. Positive guest reviews frequently highlight the enhanced Wi-Fi and entertainment options, driving greater brand loyalty and attracting new visitors.

// SIMPLIFIED IT MANAGEMENT FOR HOTELS

The modernisation of Seymour Hotels’ digital infrastructure has set a new standard for guest experience in Jersey. By investing in cutting-edge Wi-Fi technology and innovative in-room entertainment, the group has reaffirmed its commitment to blending traditional hospitality with modern comforts.

With the ability to meet the expectations of today’s tech-savvy travellers, Seymour Hotels continues to strengthen its reputation as a leader in the hospitality industry, offering memorable stays that keep guests returning year after year.

seymour hotels-merton hotel

"As the Head of IT for Seymour Hotels, I can confidently say that partnering  with Wifirst has been the right decision. The WiFi solution has transformed our  guest experience—it's fast, reliable, and handles high traffic with ease. The  ability for guests to stream their own content seamlessly to the room TVs has  been a huge hit. The Room Area Network has added an extra layer of privacy  and connectivity. Each room is now equipped with its own secure private  network, enhancing the guest experience, especially for business travelers and  families who appreciate the added security and convenience. Wifirst's team  was professional throughout the entire process, and the support we receive is  second to none. We’re incredibly pleased with the results, and I’d recommend  Wifirst to any business looking to enhance their WiFi infrastructure and  entertainment options."

Adrian Lingea
Head of IT for Seymour Hotels