Wifirst and Otrum join forces to offer hoteliers an innovative in-room connected experience

Wifirst and Otrum join forces to offer an all-in-one connected TV solution to hoteliers. Wifirst is the leader in managed Wi-Fi for the Hospitality & Residences market in France, whilst Otrum leads the way in TV management software for the hospitality industry.

The combined Wifirst-Otrum solution includes dynamic management of the TV interface, Chromecast and access to content such as movies, TV channels and real-time information feeds. The complementary know-how of Wifirst and Otrum creates a harmonised guest-facing solution and at the same time facilitates the integration of WiFi and TV during the deployment phase.

Stein Surlien, CEO of Otrum & Marc Taieb, CEO of Wifirst

Wifirst connects TVs to smartphones

This partnership enables Wifirst to strengthen its range of connected solutions for hoteliers (WiFi, Fibre, Chromecast, IPTV) by offering a TV and Chromecast package, reaffirming the one-stop-shop offering for hoteliers. Wifirst relies on Otrum’s leading TV interface technology to facilitate the integration of its "Stream & Cast" solution. The interface is compatible with the main TV manufacturers on the market. In addition, the cloud-based SaaS Otrum solution offers the possibility to remotely manage Smart TVs to provide an exceptional customer experience.

Mr. Etienne Détrie, Marketing Director of Wifirst states :

Otrum's software solutions are trusted by major hotel chains and independent hotels, including Marriott and the Radisson Hotel Group. These serious references, and our common quality requirement, were decisive in the choice of this partnership. We share with Otrum the ambition to sustainably support hotels in their digital transformation. Ultimately, we will increase the satisfaction of hotel guests and therefore of our hotel customers by offering an enticing and innovative connected experience. 

Otrum strengthens its presence in the French market

Otrum is present in more than 160,000 hotel rooms in Europe, the Middle East, Africa and Asia through a network of strategic partners, strengthening its presence in France with a first major project won by Wifirst. Otrum will accompany Wifirst in the deployment of 15,000 TV & Chromecast for the Appart'City Group, which manages more than 100 aparthotel residences in France, Belgium and soon Switzerland.

Mr. Stein Surlien, CEO of Otrum, adds :

France represents an interesting growth potential for Otrum. We are proud to collaborate with Wifirst whose expertise is well established, we strongly believe in this partnership which brings together experts to deliver an effective integrated solution. In an increasingly connected world, our turnkey solution facilitates technological integration and simplifies the life of hoteliers. The Appart'City project marks the first concrete realization of our union with Wifirst. Additional large-scale opportunities have already been identified and our teams are very motivated to open new software distribution channels in France.