Wifirst is now an official partner of The Ascott Limited in Europe

Wifirst has been selected by The Ascott Limited to support its The Crest Collection and Citadines brands in Europe in the area of digital connectivity. The Ascott Limited is one of the leading international owner-operators of serviced apartments. The company is committed to the continuous modernisation of its properties, and has chosen Wifirst (Bolloré Group), the leading “WiFi as a Service" platform, to provide a connectivity base for its residences.

The Wifirst solution is now in use across all of the group’s European properties guaranteeing free super high speed WiFi that guests can access from everywhere in its rooms, suites, apartments and lobbies and all of its communal spaces. This means that Wifirst is now supplying WiFi coverage to more than 5,000 apartments and rooms in 41 apart’hotels and hotels which are all connected using optical fibre technology. These include prestigious hotels like The Cavendish London, La Clef Tour Eiffel Paris and La Clef Louvre Paris.

A foothold in Europe for Wifirst

This partnership has enabled Wifirst to once again demonstrate its ability to offer an agile solution that is suited to all hotel accommodation models, and not just in France. Wifirst’s London office worked with The Ascott Limited (which has its head office in Singapore) to connect its hotels and apart’hotels in France, Germany, Belgium, Spain and the United Kingdom.

A base that can support a range of digital services

Guillaume Renaudin, IT Director Europe of The Ascott Limited, explains : 

“We were impressed by Wifirst’s solution, which offers our properties a solid technical foundation on which to base all of their digital services. Wifirst doesn’t just provide WiFi access for our guests, it also allows our staff to log on to a dedicated WiFi network completely securely”.

Wifirst’s promise to Citadines: a closer look

Since buying out Citadines in 2004, Singaporean group The Ascott Limited has continuously modernised and renovated its city residences, transforming them into connected, lifestyle properties. “A connection that makes you feel at home, wherever you are”: that’s Wifirst’s promise to Citadines. The intuitive log-in process set up by Wifirst enables customers to log in with a single click, “just like at home” and ensures that they don’t experience any sudden loss of connection during their stay.