Converged WiFi and IoT networks for retail

Connect your teams, your customers, your labels, your VSEs and much more: Reduce costs and simplify network management with a unified infrastructure.

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Connectivity to meet your business challenges

You're already connecting a multitude of services over a mille-feuille of network infrastructures. Switch to a unified network to boost your point-of-sale performance while reducing your telecom costs.

  1. Facilitate the work of your sales teams : Develop mobility to improve customer support in all sales areas and encourage the development of sales expertise.
  2. Enrich the customer experience : Guarantee a consistent experience in all stores, offer WiFi to improve item searches and access to the mobile app, promote click & collect.
  3. Benefit from a network that really works, everywhere, all the time: Under no circumstances should store teams be disrupted or frustrated by network malfunctions or coverage problems.
  4. Control costs with a unified network : Digitalization projects represent a major financial investment, which is why controlling IT network deployment and operating costs is essential.
  5. Make the right choice when it comes to responsible digitalization.

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WiFi, LAN, WAN and SD-WAN services favored by many IT decision-makers in the retail sector

Wifirst is the undisputed leader in European WiFi, with 350,000 WiFi access points in operation.

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Fnac Darty

Fnac Darty entrusts Wifirst with the management of network infrastructures (LAN) deployed in stores.

Deployment savings with multiservice infrastructure

The combined management of several wireless network infrastructures can be complex and costly. However, this type of need is becoming increasingly common in retail and mass distribution with the ubiquity of WiFi, the specific uses of Bluetooth and the gradual democratization of the IoT.

To meet these challenges, Wifirst uses converged infrastructures to unify different types of wireless networks around a single infrastructure. The multiservice aspect has always been at the heart of Wifirst's offering. This infrastructure pooling facilitates management and rationalizes hardware and deployment costs.

Savings with a shared network
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Unique expertise in WiFi management in complex environments

High ceilings, large surface areas to cover, high user density... points of sale, particularly in the retail sector, generally present relatively complex environments requiring proven technological expertise coupled with extensive field experience to ensure perfect WiFi network management.

Wifirst, with its team of WiFi auditors, in-house developed application and unique methodology, offers the highest level of expertise on the market. Our teams draw on feedback from thousands of deployed and operated sites to develop best practices adapted to each technical constraint.

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100% integrated service: audit, deployment, operation, support...

As a specialist in "Network as a Service", Wifirst masters every link in the production chain to guarantee the highest level of quality and thus meet our customers' expectations. We are convinced that each "step" in the service has an impact on the quality of the next, requiring the various teams involved to work together towards the same goal: meeting the quality requirements of Wifirst standards.

Our engineering teams will create the network architecture adapted to the customer's needs, with the support of our auditors who will confirm on site that the architecture precisely meets the specifications.

Our deployment team then takes over, with a dedicated project manager for each site to be equipped. He or she will be responsible for monitoring the project from the audit phase through to commissioning, guaranteeing a personalized relationship with the customer.

Throughout the contract, our support and maintenance teams work hand in hand to ensure optimal service operation, resolve potential technical incidents and meet contractually-defined performance indicators.

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Fluid project management and industrial production capacity

Thanks to its agile organization and industrial production capacity, Wifirst is capable of managing very large-scale projects, such as the deployment of 3,000 post offices in less than 18 months. This asset is all the more valuable when it comes to replacing existing infrastructures, as it ensures a smooth transition between old and new installations, and limits migration times.

What's more, we offer our customers unprecedented web-based project management tools, providing them with real-time information on the overall deployment schedule, the progress of each site, and incident and history tracking. When you entrust your large-scale WiFi project to Wifirst, you can rest assured that it will be delivered on time, and that all commitments will be honored.

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Our customers

We are fortunate to operate our connectivity solutions with large networks of contact points.

"Digitalizing the point of sale is one of the pillars of INTERSPORT's phygital strategy. The aim is to provide store teams with high-performance, secure mobile solutions. The choice of the Wifirst solution was an obvious one for us, not only does Wifirst take care of all the implementation but also the supervision of all the teams."
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Eric goutry

Store IT Support Manager, Intersport

"In order to offer an ever more optimal and seamless customer experience, we decided to evolve the accessibility of the services we offer to our customers and employees. Thanks to its cutting-edge technical expertise, Wifirst has established itself as an obvious partner in the digital transformation of our auto centers."
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Vincent Leriche

IT operations leader - Norauto

OUR SUCCESS STORIES

A platform compatible with all major IT equipment manufacturers

Wifirst works closely with leading manufacturers (Ruckus, Extreme Network, Cisco, Aruba, Huawei and Cambium) and is able to offer you the most relevant and competitive technology solutions for your needs.

FAQ

All your questions about WiFi in retail

Why is WiFi essential in retail today?

WiFi plays a strategic role in retail outlets: it connects business tools, facilitates omnichannel purchasing paths, and enriches the customer experience. In a world where the digital and physical worlds intermingle, a reliable connection enables the integration of click & collect, geolocation, electronic labeling and mobile payment services. For the customer, it's a guarantee of comfort, and for the retailer, a lever for commitment and loyalty.


How do you assess your outlet's specific WiFi requirements?

Every store, supermarket or shopping mall has its own particularities: sales area, visitor flow, connected tools, sensitive areas (checkouts, fresh produce departments, warehouses). That's why Wifirst performs a complete technical audit to design a WiFi architecture that's adapted to your needs, with intelligently positioned terminals, segmented networks and a bandwidth calibrated to the expected usage.


How do you guarantee smooth WiFi in a crowded store?

Our WiFi solutions are designed to absorb major peaks in traffic, particularly during sales, product launches or festive periods. We deploy high-density professional kiosks and implement dynamic traffic management, which automatically prioritizes essential traffic flows (payment, checkout, mobile POS, etc.). The result: a stable service, even during peak periods.


How do you secure a WiFi network at the point of sale?

Security is paramount in retail. Wifirst implements partitioned networks (customer, staff, IoT, business systems), robust firewalls, reinforced authentication and continuous supervision. All our installations comply with RGPD requirements and help protect your sensitive data against intrusions.


Can WiFi help boost in-store sales?

Yes, well-exploited WiFi is a real marketing lever. It makes it possible to display targeted offers on the connection portal, track customer journeys in-store, and offer services such as scan & go or personalized notifications. High-performance WiFi enhances brand image, prolongs time spent in-store, and promotes conversion.


Should a store offer free WiFi to its customers?

It's not a legal obligation, but it's a standard expected by consumers today. Free WiFi enhances satisfaction, attracts customers to the point of sale, and can be a tool for collecting data (email, telephone, preferences). What's more, it can be used to push offers or guide customers around the store via connected itineraries.

What are the criteria for choosing a good in-store WiFi provider?

Here are the main criteria to check:

  • Ability to carry out an on-site technical audit
  • Experience in the retail sector
  • Mastery of network infrastructure from A to Z
  • 24/7 technical support
  • Scalable solution compatible with your business tools
  • Guaranteed regulatory compliance and security
Wifirst meets all these requirements with a turnkey solution that has already been adopted by major retailers.

How to guarantee secure WiFi to prevent cyber-attacks?

We implement advanced cybersecurity solutions:

  • Isolation of internal and public flows
  • Automatic firmware updates
  • 24/7 proactive monitoring
  • Connection logging in compliance with legal standards

How to avoid WiFi network saturation during peak periods?

Thanks to intelligent network architecture:

  • Dynamic load distribution between terminals
  • Separate virtual networks (VLANs) to avoid conflicts
  • Real-time monitoring with automatic alerts
  • Dedicated fiber recommended for stable throughput

How important is WiFi for in-store staff?

WiFi is at the heart of the digital transformation of retail outlets. It connects :

  • stock management tools
  • Sales tablets
  • Mobile payment terminals
  • Internal telephone or security systems

How can Wi-Fi improve customer relations?

WiFi enables you to create a digital point of contact in the physical world. You can :

  • Offer a simple, personalized connection
  • legally collect opt-in data
  • Send personalized messages in real time
  • Measure visitor numbers and attendance times

What data can be collected using Wi-Fi in the retail sector?

In full RGPD compliance, it is possible to collect:

  • Contact data (email, telephone, name)
  • Behavioral information (visit times, duration, frequency)
  • Browsing data on the WiFi portal
This data enables us to get to know your customers better, personalize marketing campaigns andoptimize in-store journeys. All with respect for consent and transparency.
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